Residential Water Purifiers: India Market Scenario, Trends, Opportunity, Growth and Forecast, 2020-2030

Market Definition

A water purifier is a device that uses physical, chemical, and biological methods to remove undesirable chemicals and biological contaminants from untreated water in order to generate pure drinking water that is safe for consumption or industrial use. Point of use and point of entrance water purifiers are two different types of household water purifiers. The report’s scope includes tap water purifiers that can be put right at the point of use (POU).

Market Insights

In India, the majority of the population relies on surface and groundwater supplies for drinking water. River water in India has become unsafe for drinking as a result of industrial sector expansion and subsequent trash discharge into rivers. Additionally, there are significant TDS concentrations in the subsurface water in numerous parts of the nation. The primary cause of India’s soaring need for water purifiers is the country’s declining water quality.

India is one of the world’s fastest growing markets for water purifiers due to rising awareness of the declining water quality and rising water purifier penetration in the nation. With the launch of more cost-effective items in the nation, the industry is anticipated to grow even more. However, compared to growth over the previous five years, the market is anticipated to increase in value terms at a slightly slower rate due to a smaller rise in the average selling prices of water purifiers.

Due to high water purifier penetration and rising demand for clean drinking water in both urban and rural areas of the country, western India held the biggest volume share in the Indian water purifiers market in 2022. Through 2030, the market for water purifiers in the northern region is anticipated to grow faster than that in the western region due to the rising RO water purifier industry in the northern region.

Due to the substantial reliance on UV and gravity-based water purifiers in the southern area of India, it is anticipated that this region’s proportion of the country’s water purifier market will stay low through 2030. Although the market for water purifiers in the eastern area is forecast to grow rapidly, the region is still only estimated to account for a small portion of the industry until 2030.

Market Dynamics: Drivers

Increasing Number of Bore Wells in India

Government agencies’ inconsistent water delivery has led to an increase in the number of legal and unauthorized bore wells being drilled across the nation. In India, however, the concentration of pollutants such as nitrates, viruses, trace metals, and other organic and inorganic components is higher. The demand for water purifiers is rising in India as more people rely on groundwater for everyday needs and for drinking, and as more people are becoming aware of diseases spread by contaminated water. The market for water purifiers, notably RO purifiers, in India has benefited from an increase in bore wells across the nation as well as an increase in the use of ground water.

Market Dynamics: Challenges

Price Sensitivity

Even though there is a growing awareness of water-borne illnesses nationwide, India’s high-end purifier sector is still not fully developed. In Tier II, Tier III cities and rural areas, purifiers with high technological requirements are scarce. The majority of consumers either opt for less expensive goods or buy equipment from regional vendors, who might not have the necessary certificates to purge the water supply of all pollutants and pathogens.

Market Segmentation

• Based on Types, the India Residential Water Purifiers market is segmented into
  • Systems
  • Components
  • Replacement
  • Service
• Based on Category, the India Residential Water Purifiers market is segmented into
  • Countertop
  • Under sink
  • Whole House
  • Water Softeners
  • Faucet Mount and Pitchers
• Based on Technology, the India Residential Water Purifiers market is segmented into
  • Filtration
  • Membrane
  • Softening/Scale Reduction
• Based on Sales Channel, the India Residential Water Purifiers market is segmented into
  • Online
  • Modern Retail
  • Direct Sales and Brand Stores
  • Traditional Retail
  • Other
• Based on Region, the India Residential Water Purifiers market is segmented into
  • East India
  • West India
  • North India
  • South India

• All market revenue has been given in US Dollar, while the market volumes are given in units.

Historical Year: 2020-2021
Base Year: 2022
Estimated: 2023
Forecast- 2024-2030

Key Questions this Study will Answer

• What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Market Size-By Volume, Forecast Numbers, Market Segmentation, Market Shares) of India Residential Water Purifiers Market?
• What is the region wise industry size, growth drivers and challenges key market trends?
• What are the key innovations, opportunities, current and future trends and regulations in the India Residential Water Purifiers Market?
• Who are the key competitors, what are their key strength and weakness and how they perform in India Residential Water Purifiers Market based on competitive benchmarking matrix?
• What are the key results derived from the market surveys conducted during India Residential Water Purifiers Market study?