Automotive Noise, Vibration and Harshness (NVH) Materials: Global Market Scenario, Trends, Opportunity, Growth and Forecast, 2020-2030

Market Definition

Automotive components that help in decreasing the effects of noise, vibration, and harshness to provide occupants with a comfortable ride are known as automotive noise, vibration, and harshness (NVH) components. Effective NVH fabrication-incorporated components have the tendency to reduce and even get rid of NVH problems in the vehicle. Manufacturers that are active in the market place a strong emphasis on providing specialised solutions developed to address NVH issues based on the weight, body design, and materials of a vehicle. Rubber, foam, plastics, fibres, and other materials are used widely in the automotive industry to lessen the unfavourable effects of NVH. Since the inception of the industry, rubber has been employed as an ideal NVH material. The high density of rubber makes it simpler to absorb vibrations and noise. Plastics and foams have also demonstrated to be quite successful in NVH campaigns. These materials are used to manufacture important automotive parts such as mounts, gaskets, and seals.

Market Insights

In 2022, the market for vehicle NVH materials was estimated to be worth $9.15 billion globally. Between 2023 and 2030, the market is anticipated to develop at a compound annual growth rate (CAGR) of 5.8%.  In instrument panel systems, NVH performance for electronics like haptics, display protection, and gasketing is anticipated to become more important. This will result in a rise in the use of NVH materials with thin profiles combined with elastomers in isolation mount applications to safeguard electronic equipment. Manufacturers are paying a lot of attention to a combination of fibres that are free of resin and substances that are known for their capacity to absorb volatile organic compounds, which may be used to give thermal and acoustic solutions in automotive settings. In order to increase the performance of NVH reduction, they are also working on the creation of flexible and self-adhesive solutions. Flexible materials provide an added benefit over other types of materials since they can be moved into odd areas.

In order to reduce noise and vibration, NVH materials are principally used in three key applications in the automotive vehicle sector. They serve as isolators, dampers, and absorbers.

Thermoplastics like rubber and polyurethane foam are the most common types of absorbent materials. Since rubber has excellent physical qualities that enable it to survive extreme temperatures and has strong absorbing properties, it is thought to be the most ideal material for absorbing applications. In order to lessen the impact of NVH, PU foam is used in sheets in automobiles.

Due to its great performance effectiveness in reducing noise and vibration, NVH dampers have amassed a sizeable market share on the international market. The quantity of vibration and noise that comes from the source will be reduced in proportion to the size of the damper. In the automotive sector, modal damping is common and allows for the damping of a single structural mode with a particular form that contributes to vibration generation in a distinct way.

Market Dynamics: Drivers

Rising Consumer Emphasis on Ride Comfort

The demand for high-quality car rides is rising, which is good news for the global automotive industry. The cabin experience is a crucial factor in determining purchase decisions and is inextricably linked to ride comfort. Customer impression is influenced by factors including technology, layout, audio quality, and comfort, which motivates automakers to put NVH management at the forefront of the vehicle design process.

Passenger cars are gradually replacing offices and houses, with an emphasis on entertainment systems and in-car technology. This necessitates placing even more attention on improving the overall in-car user experience. Furthermore, frequency range and operating conditions are highly individualised and depend on the kind of vehicle.

Market Dynamics: Challenges

Rise in Adoption of Noise Control Systems to Reduce the Impact of NVH

The management of NVH is getting more difficult for automakers as strategies to increase fuel economy and lighten vehicles are increasingly used. To lessen the effects of NVH, the majority of manufacturers are gradually installing active control engines along with active noise control systems.

The employment of various sound-deadening materials by manufacturers on the floor and cowl serves as an effective barrier. However, piling results in weight gains and has a negative impact on fuel efficiency. Active noise control (ANC), an electronic technique that cancels noises instead, is being used by several players. ANC technology is currently utilised frequently to mask engine noises, and it is best at doing so in the 65 to 125 Hz frequency range.

A device called Road Noise Active Noise Control (RANC), recently introduced by Hyundai Motor Group, helps to provide a quieter driving experience by releasing soundwaves that are inverted against outside noise.

Additionally, a number of tests are carried out on an internal test bench throughout the vehicle design stage, including numerous brake trials using computer simulations along with assessments to lessen the impact of vibrations and squeals. Ai-ring, a testing facility with 726,729 square metres of space and a number of test facilities and simulated test roads, was created in Japan by Akebono Brake Industry Co. to conduct assessments on real automobile vehicles. It is made out of an oval, low-friction road circuit with a length that can reach almost 3,000 metres.

Market Segmentation

• Based on Material Type, the Global Automotive Noise, Vibration and Harshness (NVH) Materials market is segmented into
  • Rubber
  • Foams
  • Fiber
  • Others
• Based on Application, the Global Automotive Noise, Vibration and Harshness (NVH) Materials market is segmented into
  • Damper
  • Absorber
  • Isolator
• Based on Vehicle Type, the Global Automotive Noise, Vibration and Harshness (NVH) Materials market is segmented into
  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles
• Based on Geography, the Global Automotive Noise, Vibration and Harshness (NVH) Materials market is segmented into
  • Asia-Pacific
  • North America
  • Europe
  • Latin America
  • Middle East & Africa

• All market revenue has been given in US Dollar.

Historical Year: 2020-2021
Base Year: 2022
Estimated: 2023
Forecast- 2024-2030

Key Questions this Study will Answer

• What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Market Size-By Volume, Forecast Numbers, Market Segmentation, Market Shares) of Global Automotive Noise, Vibration and Harshness (NVH) Materials Market?
• What is the region wise industry size, growth drivers and challenges key market trends?
• What are the key innovations, opportunities, current and future trends and regulations in the Global Automotive Noise, Vibration and Harshness (NVH) Materials Market?
• Who are the key competitors, what are their key strength and weakness and how they perform in Global Automotive Noise, Vibration and Harshness (NVH) Materials Market based on competitive benchmarking matrix?
• What are the key results derived from the market surveys conducted during Global Automotive Noise, Vibration and Harshness (NVH) Materials Market study?