Residential Water Purifiers: Global Market Scenario, Trends, Opportunity, Growth and Forecast, 2020-2030

Market Definition

Residential water purifiers are categorized as point of use water purifiers and point of entry water purifiers. Both of these have been covered in the report in order to provide a detailed and complete understanding of the global water purifiers market.

Market Insights

Global Residential Water Purifiers market stood at $22.56 billion in 2022, which includes systems, components, replacement, and services. The market is anticipated to grow at a CAGR of 6.78% during 2023-2030. The effects of the covid-9 pandemic differ by industry, national, regional, and local sovereignties, and demographics. For the home water treatment industry, the pandemic has brought increased revenues in many markets. Large numbers of often economically secure workers working at home rather than in offices or other workplaces. Many of these individuals are accustomed to the availability of high-quality beverages at work and may be motivated to upgrade their beverage options at home through home water treatment equipment. All configurations have benefited from this, with housewares and products offering instant cold, hot, and/or carbonated water seeing the greatest boost.

Globally, water contamination level is rising due to excessive industrial operations and dumping of industrial effluents into water bodies, which are majorly untreated. Increase in wastewater and sewage dumping has lead to an increased level of bacteria, microorganisms and other impurities in water resources. Increasing awareness regarding water contaminants and water borne diseases is driving sales of water purifiers in both residential and commercial sectors, globally.

Increasing urbanization, commercialization, changing lifestyles, increasing per capita income and rising economic growth are driving sales of water purifiers, across the globe. With changing per capita income, more and more people are able to afford POU water purifiers systems and install them. In commercial sector, organizations are focusing on the installation of water purifiers at point of use and point of entry. To provide further boost to water purifiers industry, manufacturers are launching advanced and cost-effective products, which can easily penetrate in rural and semi urban areas of countries.

Point-of-use water purifiers are installed at the site of water utilization ahead of building’s taps, faucets or other dedicated outlets, which are used to provide water for drinking, cooking, bathing, etc. Backed by increasing contamination in water supplied from municipalities coupled with rising awareness regarding waterborne diseases, point-of-use residential water purifiers dominated the global residential water purifiers market.

Asia-Pacific is expected to maintain its dominance in global residential water purifiers market over the next five years on account of rapid increase in population in countries like India and China coupled with rising high purity water requirements. North America is second major market after Asia-Pacific due to high sales of water softeners.

Market Dynamics: Drivers

Deteriorating Water Quality & Risk of Water Borne Diseases

Many severe diseases are caused due to consumption of contaminated drinking water. Presence of disease causing, or pathogenic microorganisms makes water unsuitable for human consumption. Some of the major infectious water borne diseases include cholera, typhoid, polio and hepatitis A whose causative agents are E. coli, Shigella spp., and protozoans such as Giardia lamblia (Giardiasis). However, other diseases associated with contaminated water are caused by pathogens such as cryptosporidium, norovirus, etc. In order to avoid such infectious diseases, the quality of drinking water and level of presence of contaminants should be monitored. Water storage being very common across the globe needs to follow some stringent safety levels for transferring of water in storage tanks, as the water might get contaminated during transferring process. Globally, controlling pathogens and disease-causing agents is a major challenge faced by water suppliers. Thus, in order to ensure protection from causative pathogens and minimize health risks, demand for water purifiers across the globe is increasing at an alarming rate, thereby driving global water purifiers market. Also, major countries over the years have been witnessing deterioration in water quality, owing to increased effluent industrial discharge in the water bodies. Majority of rivers are contaminated due to high levels of total phosphorus (TP), Chemical Oxygen Demand (COD) and Biological Oxygen Demand (BOD), wherein, presence of T-P in water is responsible for algal bloom, thereby causing diseases. Hence, the demand for water purifiers is increasing worldwide.

PFAS Huge Opportunity in United States

States and the federal government in the United States are tightening rules on permitted contamination limits due to growing concerns about the presence of perfluoroalkyl and polyfluoroalkyl substances (PFAS) in surface water, groundwater, wastewater, soil, and air. Municipal utilities and various sectors are putting more effort into finding these toxins’ presence and putting treatment plans into place. Over the following few years, this sector will experience growth in addition to significant expenditures like those made possible by the Bipartisan Infrastructure Law. Due to their intricate makeup, PFAS are both highly resistant to biodegradation and bioaccumulative, which makes treatment more challenging and raises the dangers to human health. As a result, in the next years, locating PFAS and other members of this family of contaminants, as well as treating them, will be a top priority in the municipal market and across other businesses.

Market Dynamics: Challenges

Price Sensitivity

Although there is increased awareness about water borne diseases across developing countries such as India, China and countries in the Middle East, and benefits associated with the use of water purifiers, penetration of high-end purifiers in these regions is low. Water purifiers with high technical specifications hold limited penetration in Tier II and Tier III cities and rural areas. Majority of the customers from these regions prefer to purchase lower priced products or purchase the equipment from local suppliers, which may lack required certifications. Hence, high prices of water purifiers act as a key challenge for the global water purifier market.

Increasing Consumption of Bottled Water

Poor availability of good quality water supply, booming tourism industry coupled with improved marketing is driving growth in the global bottled water market. Rapid urbanization in developing regions is also driving consumption of bottled water across the globe. The bottled water market saw 73% growth from 2010 to 2020, and consumption is on track to increase from around 350 billion litres in 2021 to 460 billion litres by 2030, according to the U.N. University’s Institute for Water, Environment and Health. Countries such as China, United States and Mexico leading the bottled water consumption. Growing penetration of bottled water poses a threat to global water purifiers market, as majority of the people prefer spending on only water consumed, instead of investing in water purifying equipment and paying for its maintenance.

Market Segmentation

• Based on Types, the Global Residential Water Purifiers market is segmented into
  • Systems
  • Components
  • Replacement
  • Service
• Based on Product Category, the Global Residential Water Purifiers market is segmented into
  • Countertop
  • Under sink
  • Faucet mount & Pitchers
  • Softeners
  • Whole House Filters
• Based on Technology, the Global Residential Water Purifiers market is segmented into
  • Countertop
  • Under sink
  • Faucet Mount & Pitchers
  • Softeners
  • Whole House Filters
• Based on Sales Channel, the Global Residential Water Purifiers market is segmented into
  • Direct Sales
  • Online
  • Hypermarket/Supermarket
  • Water Treatment Dealers/Plumbers
  • Others
• Based on Geography, the Global Residential Water Purifiers market is segmented into
  • Asia-Pacific
  • North America
  • Europe
  • Latin America
  • Middle East & Africa
• All market revenue has been given in US Dollar, while the market volumes are given in units.

Historical Year: 2020-2021
Base Year: 2022
Estimated: 2023
Forecast- 2024-2030

Key Questions this Study will Answer

• What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Market Size-By Volume, Forecast Numbers, Market Segmentation, Market Shares) of Global Residential Water Purifiers Market?
• What is the region wise industry size, growth drivers and challenges key market trends?
• What are the key innovations, opportunities, current and future trends and regulations in the Global Residential Water Purifiers Market?
• Who are the key competitors, what are their key strength and weakness and how they perform in Global Residential Water Purifiers Market based on competitive benchmarking matrix?
• What are the key results derived from the market surveys conducted during Global Residential Water Purifiers Market study?