Residential Water Purifiers: China Market Scenario, Trends, Opportunity, Growth and Forecast, 2020-2030

Market Definition

A water purifier is a device that uses physical, chemical, and biological methods to remove undesirable chemicals and biological contaminants from untreated water in order to generate pure drinking water that is safe for consumption or industrial use. Point of use and point of entrance water purifiers are two different types of household water purifiers. The report’s scope includes tap water purifiers that can be put right at the point of use (POU).

Market Insights

Constantly deteriorating water quality in China due to massive industrialization during the last decade, coupled with poor quality municipal water supply is pushing the demand for water purifiers in China. Increase in demand has improved water purifiers penetration in the country. The Chinese market is highly fragmented with almost 3000+ players associated with water purifier production or service, or both. The organized sector of the market is governed by 10-15 players, whereas the remaining players form the unorganized sector.

China water purifier market is witnessing significant increase in volume sales on account of rising product demand within urban as well as rural regions in China. Both domestic as well as foreign players are witnessing increase in water purifier sales. Lower quality standards of municipal water is pushing the sales of water purifiers in the country. In addition, the contamination of available ground water in China is inkling households to a much better alternative for water treating and pushing sales volume of residential water purifiers in recent years.

Economic growth was declining even before the outbreak. Contrary to some markets, there does not appear to have been any appreciable pandemic-related spike in sales of water treatment equipment, and consumption spending has not increased at the rate the government had anticipated. As the export economy got more unstable and it became more difficult for the aspiring young and middle-aged to find higher-wage work prospects, the rapid growth in the middle and upper middle income demographics have slowed.

Market Dynamics: Drivers

Water Contamination

Increase in water contamination has been one of the major drivers for water purifier market in China. It has been reported that China is witnessing an increase in water resources that are considered unfit for human use, irrespective of water treatment involved. For instance, 34% of the available river water and 60% of the available ground water is highly contaminated across the globe. Though water treatment plants have been installed in China, the water pumped in households does not match drinking water standards. In addition, due to high amount of sewage dumping and industrialization, water treated at municipal bodies’ water treatment plants contain high chlorine content, which is carcinogenic by nature.

Market Dynamics: Challenges

Counterfeit Market

Brand image is the major issue in China, which is creating challenges for the domestic and foreign water purifier manufacturers. Counterfeiting activities in China are increasing rapidly. This often restrains branded manufacturers from investing in China’s water purifier market. Counterfeiting activities severely impact the brand image of company.

Market Segmentation

• Based on Types, the China Residential Water Purifiers market is segmented into
  • Systems
  • Components
  • Replacement
  • Service
• Based on Category, the China Residential Water Purifiers market is segmented into
  • Countertop
  • Under sink
  • Whole House
  • Water Softeners
  • Faucet Mount and Pitchers
• Based on Technology, the China Residential Water Purifiers market is segmented into
  • Filtration
  • Membrane
  • Softening/Scale Reduction
• Based on Sales Channel, the China Residential Water Purifiers market is segmented into
  • Online
  • Modern Retail
  • Direct Sales and Brand Stores
  • Traditional Retail
  • Other
• Based on Region, the China Residential Water Purifiers market is segmented into
  • East China
  • Northwest China
  • North & Northeast China
  • Southwest China
  • South Central China

• All market revenue has been given in US Dollar, while the market volumes are given in units.

Historical Year: 2020-2021
Base Year: 2022
Estimated: 2023
Forecast- 2024-2030

Key Questions this Study will Answer

• What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Market Size-By Volume, Forecast Numbers, Market Segmentation, Market Shares) of China Residential Water Purifiers Market?
• What is the region wise industry size, growth drivers and challenges key market trends?
• What are the key innovations, opportunities, current and future trends and regulations in the China Residential Water Purifiers Market?
• Who are the key competitors, what are their key strength and weakness and how they perform in China Residential Water Purifiers Market based on competitive benchmarking matrix?
• What are the key results derived from the market surveys conducted during China Residential Water Purifiers Market study?